TOA is an acronym for Thesis of Alexandria. We are an independent and privately held small business e-commerce brand. We specialize in handcrafting demi-fine jewelry. Our studio is located in the San Francisco Northern Bay Area. TOA was founded in 2012 by Designer and Founder, Sam Chen. We are on a mission to disrupt and change the jewelry industry by offering minimal & contemporary demi-fine jewelry. Our brand is focused on providing quality jewels at affordable prices.