Our Philosophy in Value & Quality Jewelry
We are a minimal & contemporary demi-fine jewelry brand focused on providing quality jewels at affordable prices. What is demi-fine? Demi-fine is the craft and art of using 14k gold filled or .925 sterling silver.
Gold Filled: 5% 14kt gold bonded to metal alloy. Highest grade metal in the market and closest to solid without the price tag. Worry and hassle free. Hypoallergenic and water friendly to add.
Sterling Silver: 92.5% silver mixed with 7.5% metal alloy.
Designed & Crafted in San Francisco
At the core of it all, we believe in handcrafted and craftsmanship. We take pride and value ourselves that our jewelry is made in house, with the exception, some of our components or findings are made through trusted vendors and suppliers. During the final stages, would be finished off in our studio.
- From Your Head of Design & Crafter, Sam Chen
SHOP IRL / As Seen In
In partnership with select J. Crew and Madewell shops in the San Francisco Bay Area. Apart of their local artisan, maker and crafter campaign initiative. A shop within a shop pop up event, for one day.